The U.S. Bank Championship in Milwaukee will have a dissimilar moniker in 2010 - if the tourney is still in quiddity - because U.S. Bank has unswerving to break off its headline sponsorship of the PGA Tour event. U.S. Bank officials have cultivated meeting officials that the bank will not stir up up a three-year option on its squeeze beginning in 2010. U.S. Bank and the competition are in the final year of a second three-year contract.
The event did not have a baptize sponsor for its first 36 years and was called the Greater Milwaukee Open; U.S. Bank became the rubric back in 2004.
Bill Bertha, president of the Wisconsin store for U.S. Bank, said bank officials were balked with abysmal ratings on the Golf Channel and vacant appearance at Brown Deer Park since the PGA Tour switched the tournament's dates in 2007, putting it inconsistent the British Open. Aurora Health Care also has downsized its sponsorship commitment to the meet and will be confusing "in a much less significant role," according to contest commandant Dan Croak.
"We're not blaming anybody," Bertha said. "Other companies didn't keep company with the value of witty clients. No revenues were being generated above operating costs, other than what we were subsidizing.
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