Mr. Stotsky, working with NBC Universal Chief Marketing Officer John Miller, executed a three-part offensive for "Kings." Early efforts were designed to "create some intrigue," Mr. Stotsky said, by teasing audiences with the concept of living in the show’s monarchy of Gilboa.
In reckoning to the posters and on-air ads that directed viewers to the Web plot of the show’s imaginary all-news network, UNN, the sooner point of view had NBC subtly infiltrating the Macy’s Thanksgiving Day Parade. Gilboan flags were planted along the march route, and since the network broadcasts the event, refuge viewers were treated to several shots of the flag. By the financing of the young year, NBC moved into what it called the "Hero Rising" segment of the campaign. Subtle messages from aforementioned months were connected to escort pitches to begin watching a show called "Kings" in March.
The network’s efforts now are in slant three, dubbed "Destiny Begins." NBC recently held an abet screening of "Kings" for a join dozen bloggers; it also has stepped up more accustomed advertising, including billboards and bus shelters. "Kings" is the fundamental series-premiere push to be fully overseen by Mr. Stotsky, who joined NBC from Sci Fi preceding concluding summer. Mr. Miller said Mr. Stotsky’s skills at the mooring network have been perceivable in the campaign, uniquely when it has come to using all of the various assets in the NBC Universal empire.
"The contest has been fleshed out wonderfully," Mr. Miller said. "There’s been so much cross-channel promotion, and Adam’s unusually led the way." Despite the targeted class of the "Kings" campaign, Mr. Miller and Mr. Stotsky said NBC is always conscientious to refrain from tasteful too focused.
"We went to get the affluent audience because they can oblige up (key demographics)," Mr. Miller said. "But to be moneymaking overall, we destitution to go beyond that. We’re still a TV network.
We have to end up at a woman audience.".
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