After posing as "1960's pin-up girl" with blonde fraction for perceptive sportswear extend Dereon's fall/holiday 2010 campaign, channels her for the House of Dereon campaign. For the frame range, Beyonce dons a strapless desire adorn which is dominated with yellow color while wearing a 30s and 40s warpaint and hair-do. "These two campaigns trait Beyonce, but that is where the similarity end," Beyonce's take care of Tina Knowles told People. "They are so extraordinary in spirit and artistic directorate reflecting the discrimination between the two brands.
" Meanwhile, beside showing her enthusiastic subsidiary as a blonde biker chick in , Beyonce also poses topless with pinchbeck tattoos on her back. Both Dereon, which throw features Beyonce in a "1960's pin-up filly meets futuristic biker chick", and the House of Dereon, which captures the crooner as a bewitching divide siren, were spot by stardom cinematographer Tony Duran. The two campaigns will be launched in September issues of style and lifestyle magazines as well as in-store and online. House of Dereon, which is co-designed by Beyonce Knowles with her mom Tina Knowles, was blue ribbon announced in September 2004.
Beyonce expanded the kind by launching the secondary diagonal Dereon along with her sister in 2006. The distinction of Dereon itself was infatuated from Beyonce's fond grandmother, Agnez Dereon.
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